Journal

Beauty Stories & Insights

Stories, insights, and updates from our beauty community

How Independent Beauty Pros Can Capitalize on the Glazed-Donut Skin Trend with Body Oils
Professional Tips

How Independent Beauty Pros Can Capitalize on the Glazed-Donut Skin Trend with Body Oils

The glazed-donut skin trend is driving demand for body oil services. Learn how to create a premium add-on treatment and position yourself as the go-to pro.

maclean pinto·3 min read·June 23, 2026
The Emerging Menswear Silhouette: How Beauty Pros Can Adapt Their Services for a New Body-Conscious Clientele
Professional Tips

The Emerging Menswear Silhouette: How Beauty Pros Can Adapt Their Services for a New Body-Conscious Clientele

A new menswear trend emphasizing musculature and exposed skin is reshaping how male clients view grooming. Learn how independent beauty pros can tailor services to this body-conscious shift.

maclean pinto·4 min read·June 22, 2026
Dua Lipa's Bridal Manicure: How Nail Pros Can Build a Premium Bridal Service
Nail Artist

Dua Lipa's Bridal Manicure: How Nail Pros Can Build a Premium Bridal Service

Dua Lipa's soft pink bridal manicure sets a new standard. Learn how independent nail pros can capitalize on the bridal nail trend with premium service tiers.

maclean pinto·4 min read·June 21, 2026
How Independent Beauty Pros Can Capitalize on the Witchcraft Wellness Trend
Industry News

How Independent Beauty Pros Can Capitalize on the Witchcraft Wellness Trend

Witchcraft is booming in LA and beyond. Learn how independent beauty pros can tap into the spiritual wellness trend with ritual-inspired services, apothecary add-ons, and astrology-driven pricing.

maclean pinto·4 min read·June 20, 2026
How Independent Beauty Pros Can Tap the Older Menswear Client: A Blueprint for Service Expansion
Business Tips

How Independent Beauty Pros Can Tap the Older Menswear Client: A Blueprint for Service Expansion

Mature clients are a growing, high-spending demographic. Learn how independent beauty pros can adapt their services and marketing to attract and retain this loyal segment.

maclean pinto·3 min read·June 19, 2026
How Independent Beauty Pros Can Capitalize on the Blurred Beauty Trend
Beauty Education

How Independent Beauty Pros Can Capitalize on the Blurred Beauty Trend

Angelina Jolie's blurred beauty look is taking over. Learn how to offer soft-focus skin services that command premium pricing and build client loyalty.

maclean pinto·5 min read·June 18, 2026
How Independent Beauty Pros Can Capitalize on the Lip Plumper Wave
Professional Tips

How Independent Beauty Pros Can Capitalize on the Lip Plumper Wave

Lip plumpers are back with better formulations. Learn how independent pros can offer this service safely and profitably, building client trust and repeat bookings.

maclean pinto·4 min read·June 17, 2026
How Independent Beauty Pros Can Capitalize on the Summer Hair Color Trends Flooding Social Feeds
Hair Styling

How Independent Beauty Pros Can Capitalize on the Summer Hair Color Trends Flooding Social Feeds

Summer 2026 hair color trends are exploding on social media. Learn how independent pros can turn these viral shades into profitable services and retain clients.

maclean pinto·4 min read·June 16, 2026
How Independent Pros Can Capitalize on the Summer Party Dressing Trend
Professional Tips

How Independent Pros Can Capitalize on the Summer Party Dressing Trend

Learn how beauty and wellness professionals can offer specialized services for summer events, from garden parties to galas, and attract clients seeking glam looks.

maclean pinto·3 min read·June 15, 2026
Antioxidant-Rich Foods: How Independent Pros Can Build a Gut Health Service
Professional Tips

Antioxidant-Rich Foods: How Independent Pros Can Build a Gut Health Service

Learn how to incorporate antioxidant-rich foods into beauty services and build a gut health add-on that boosts client loyalty and revenue.

maclean pinto·4 min read·June 14, 2026

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